Strategies for Growing Retail & CPG Sector Revenue
Transforming the Customer Experience
Research suggests that retailers delivering a consistent and personalised quality of service across multiple channels, tend to retain up to 89% of their customers. In order to successfully retain these customers, companies must harness their data to optimise marketing, sales, operations and customer service functions. Data-driven insights can be used to generate a personalised shopping experience for customers, thus promoting loyalty and eventually increasing customer spending and retail revenue.
This Financial Times webinar, in partnership with Informatica and Cognizant, will explore how retailers and CPG executives can increase revenue by effectively harnessing customer data. It will also discuss how a personalised and consistent journey can increase loyalty and drive a more profitable customer experience.
Gaining Accurate Data
How can retailers gain accurate data from different customer demographics with varied consumer habits?
Personalise Shopping Experience
What more can be done to effectively personalise a customer's shopping experience to facilitate opportunities like cross selling, upselling and repeat business?
Privacy and Data Governance
What can companies do to address the issues surrounding privacy and data governance? How can they communicate the benefits of sharing data to the customer?
Join Us On 14 June
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